Who Is Elijah, Australia’s popular unisex perfume brand, is redefining modern fragrance with minimalist design, ethical ingredients, and unforgettable scents.

In the crowded world of designer perfumes and celebrity scents, Who Is Elijah stands apart—not just for its minimalist design and unisex formulations but for the mystery, soul, and independence it embodies. Born in Australia and now making waves internationally, Who Is Elijah is not just a fragrance brand; it’s a sensory experience built on curiosity, rebellion, and authenticity.

If you’ve seen the sleek glass bottles or heard the name whispered by niche perfume lovers, you’re not alone. But who is Elijah? What makes these perfumes so unique? And why is everyone from fragrance influencers to minimalist aesthetes obsessed?

Here’s everything you need to know about Who Is Elijah Perfume—its origin story, best-selling scents, and what makes this label one of the most intriguing names in modern fragrance.

🧴 Who Is Elijah: The Origin of the Brand

Founded in 2018 by Raquel Bouris, Who Is Elijah was born out of a desire to disrupt the traditional fragrance industry. With no formal background in perfumery, Bouris built the brand from scratch—initially mixing perfumes in her Sydney kitchen. Her aim? To create gender-fluid, cruelty-free, vegan fragrances that challenge expectations and spark emotion.

The Name “Who Is Elijah”

The name adds an intentional layer of mystery. Elijah is not a specific person—he is whoever the scent brings to mind. The ambiguity invites the wearer to project their own story, their own emotions, onto the scent. It’s an open-ended question and a personal narrative.

🌱 The Philosophy: Conscious, Clean, Creative

What separates Who Is Elijah from conventional perfume houses is its core philosophy:

Genderless: All scents are designed to be unisex, appealing to all identities.
Sustainable & Ethical: Cruelty-free, vegan, and consciously sourced ingredients.
Made in Australia: All perfumes are hand-filled in Sydney using high-quality materials.
Minimalist Aesthetic: Clean, monochrome packaging that looks like art on a shelf.

🔥 Best-Selling Scents from Who Is Elijah

Here’s a breakdown of some of the brand’s most beloved and talked-about fragrances:

1. Nomad

Vibe: Spicy, warm, and addictive.
Notes: Bergamot, pink pepper, dry amber, patchouli.
Why it stands out: A modern take on wanderlust and freedom—earthy yet refined.

2. His | Her

Vibe: Soft, woody, and fresh.
Notes: Bergamot, violet leaf, sandalwood, musk.
Why it stands out: Perfectly unisex. Balances sharp citrus with sensual wood tones.

3. Muse

Vibe: Floral, soft, and radiant.
Notes: Ylang-ylang, neroli, jasmine, white musk.
Why it stands out: A romantic yet empowering scent—designed to elevate the everyday.

4. Haze

Vibe: Deep, smokey, with hints of sweetness.
Notes: Tobacco, vanilla, clove, tonka bean.
Why it stands out: Reminiscent of twilight and vinyl records—moody and unforgettable.

🛍️ Where to Buy Who Is Elijah Perfume

The brand has expanded rapidly, and you can now purchase Who Is Elijah fragrances from the following sources:

Online via the official website
In major concept stores and lifestyle boutiques across Australia
Internationally through niche fragrance retailers and curated beauty platforms

They also offer discovery sets—perfect if you want to sample the collection before committing to a full-size bottle.

📣 Why Everyone’s Talking About It

Fragrance Influencers Love It: Instagram and TikTok are buzzing with reviews and “scent of the day” posts featuring Who Is Elijah.
Celebrity Buzz: While it’s not a celebrity brand, rumours of stars like Margot Robbie and Zoe Foster Blake wearing its scents have fuelled its cult status.
Word of Mouth: Unlike mass-marketed perfumes, Who Is Elijah thrives on loyal customers and organic discovery.

💬 Final Thoughts

Who Is Elijah isn’t just a brand—it’s a vibe, a feeling, a blank canvas for your own identity. In a world where so much is curated and commercial, this brand offers something raw, emotional, and daring. Whether you’re seeking your signature scent or exploring the world of niche perfumes, Who Is Elijah is the kind of brand that stays with you – on your skin, and in your story