Surprise for Swedish chocolate lovers: Marabou is now reducing the size of both chocolate bars and boxes, with seven squares removed from the original 200-gram.
Marabou has reduced the size of its chocolate bars. The cause, according to the corporation, is the increased cocoa price.
The shrinking affects practically all of the brand’s chocolate bars, including Daim, Nonstop, and the two chocolate boxes Aladdin and Paradis.
A conventional 200-gram cake will now weigh 160 grams and be four to three squares across, removing seven squares off the cake.
A box of chocolates ranges from 500 to 410 grams, but the manufacturer cannot say if there will be fewer or smaller pralines in the boxes.
According to Marabou, bad harvests brought on by harsh weather have contributed to the recent more than threefold increase in cocoa prices. According to the corporation, the cut was made so that more customers could purchase cookies.
In a press release, Julia Lindberg, CEO of Mondelēz Sweden, the company that owns Marabou, states, “We understand that our consumers will not appreciate receiving less chocolate, but our hope is that the consumer will have access to a more affordable unit price depending on how the retailer chooses to price our products.”
When asked how they think the price of the chocolate bars would change, the corporation declines to respond.
According to Marabou, the new, smaller packets will be available on the market by week 20 due to lead times.
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