Get ready for Apple’s big event. Find out everything you need to know about the new iPhone 17 lineup, rumoured release date, Pro Max features, and pricing details.

Launch Date & Event: The Apple event, titled “Awe Dropping“, is scheduled for today, September 9, 2025. This is a critical piece of information that makes the article timely. The articles also mention the expected pre-order date (September 12) and release date (September 19).
Models: The lineup is expected to include the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new, ultra-slim “iPhone 17 Air” model that will replace the “Plus” series.
iPhone 17 Pro Max Features: This is the core of the user’s request. Rumors include:
- Design: A return to an aluminum frame for better heat dissipation, abandoning the titanium of previous models. The camera bump is also rumored to be a new rectangular shape, and the Apple logo may be repositioned.
- Display: A more durable, super-hard anti-reflective layer on the LTPO OLED display.
- Performance: The new A19 Pro chip, a major boost to 12GB of RAM, and a new vapor chamber cooling system to combat overheating.
- Camera: A triple 48-megapixel rear camera setup (Wide, Ultra Wide, and Telephoto) with a rumored 8x optical zoom. The front camera is also expected to be upgraded from 12MP to 24MP. 8K video recording and dual video recording (front and rear simultaneously) are also rumored.
- Battery: A larger battery, crossing the 5,000 mAh mark for the first time in iPhone history.
Pricing: Predictions are varied but provide a good range.
- The iPhone 17 is expected to start at around $799.
- The iPhone 17 Pro and Pro Max may see a price increase. Some reports predict the Pro Max will start at $1,299, while others suggest it could stay at $1,199. The increase is often linked to an increase in base storage.
Other Announcements: The event is expected to feature more than just iPhones. Rumors point to a new Apple Watch Series 11, Apple Watch Ultra 3, and a third-generation AirPods Pro with a redesign and new health features. New accessories like a crossbody strap for iPhones are also mentioned.

The world’s attention has turned to Apple’s headquarters today as the tech giant prepares to unveil its highly anticipated iPhone 17 lineup.

In an event cryptically titled “Awe Dropping,” the company is poised to introduce its next generation of flagship smartphones, along with a range of new products and services.

While the final details remain under wraps until CEO Tim Cook takes the stage, a flurry of last-minute leaks and analyst predictions offers a tantalizing glimpse into what could be Apple’s most significant product launch in years.

The iPhone 17 Pro Max: A Flagship Redefined

The spotlight is shining brightest on the iPhone 17 Pro Max, which is rumored to receive a comprehensive overhaul to its design, performance, and photographic capabilities. After introducing a titanium frame with the iPhone 15 Pro, Apple is tipped to make a surprising return to a lighter, more heat-dissipating aluminum chassis for the iPhone 17 Pro series.

This change is rumored to be part of a new thermal management strategy that includes a vapor chamber cooling system, a first for iPhones, designed to prevent overheating during intensive tasks.

Performance is expected to see a massive leap with the new A19 Pro chip, built on an advanced 3nm process. Paired with a rumored 12GB of RAM, this boost would enable smoother multitasking and unlock the full potential of new on-device AI features.

The iPhone 17 Pro Max is also said to cross a new frontier for iPhone battery life, with leaks suggesting a battery capacity of over 5,000 mAh, finally putting it on par with top Android competitors.

Camera and Display: New Heights for Mobile Photography

For photographers and videographers, the iPhone 17 Pro Max promises to be a game-changer. Leaks point to a new triple 48-megapixel rear camera system, including an upgraded telephoto lens with a rumored 8x optical zoom.

For the first time, iPhone users may be able to capture video in stunning 8K resolution. The front camera is also tipped for a major upgrade, jumping to 24 megapixels, and a new feature called “dual video recording” could allow users to film with both front and rear cameras simultaneously.

The display is also set to impress, with rumours of a new “super-hard anti-reflective layer” on the LTPO OLED screen, which would make the iPhone 17 Pro Max more scratch-resistant and visible in direct sunlight.

Expected Prices and The New iPhone 17 Air

While official pricing will only be confirmed at the event, analysts are forecasting some price adjustments. The base iPhone 17 is expected to start at a familiar price point of around $799.

However, the Pro and Pro Max models could see a price increase, with some reports predicting the iPhone 17 Pro Max could start at $1,299, a jump from its predecessor. This increase may be tied to a rumored boost in the base storage from 128GB to 256GB on the Pro models.

Adding a new dimension to the lineup is the highly anticipated iPhone 17 Air. This new model is rumored to be Apple’s slimmest phone ever, replacing the “Plus” series. It is expected to come with a 6.6-inch OLED screen and a single rear camera, offering a lightweight and stylish alternative to the flagship Pro models.

Beyond the iPhone: Other Announcements

The “Awe Dropping” event is not just about the iPhone. Apple is widely expected to debut a new generation of its wearables and accessories.

Rumors suggest the Apple Watch Series 11 and Apple Watch Ultra 3 are on the horizon, with the latter potentially featuring a new satellite connectivity option. The long-awaited AirPods Pro 3 could also make an appearance, rumored to have a redesigned case and new health-focused features.

As the tech world holds its collective breath, the September 9th event is shaping up to be a pivotal moment for Apple, a showcase of its latest innovations in hardware, software, and artificial intelligence.

Follow Europeans24 for more updates on Apple iPhone 17.