Through the use of airline uniforms, the brands evolved into a timeline illustrating the history of fashion.
 |
| Crews of Air France |
Nearly 90 years ago, the initial male cabin staff uniforms for Air France were modeled after those worn by sleeping-car waiters and consisted of a white jacket, navy blue pants, a white hat, and a short, collared jacket.
The staff of the Icelandic airline Play is dressed comfortably today, with Nike sneakers and jackets. They are the two extremes of a timeline that shows how airline uniforms, their first letter of introduction, charted the development of fashion.
The choice of clothes is a strategy to project the desired image and goes well beyond a simple aesthetic consideration. For this reason, airlines have long turned to well-known designers to create their uniforms.
For the Singapore Airlines flight attendants, Pierre Balmain created a modernized version of the traditional sarong kebaya in 1972. The item was distinguished by its floral designs and the looseness of its dresses, and it was given a western cut to further emphasize the body's line.
The current designs of Air France are signed by the Spanish Cristóbal Balenciaga, Pierre Cardin, or Christian Lacroix, who, when they were first unveiled, said: "The Air France crew will be able to recognize themselves in the crowd of any airport in the world, not only for its colors, but for its impressive combination of style and elegance.
The newly designed Vamos Air jerseys by Juanjo Oliva
The well-known designer Juanjo Oliva, who recently unveiled the new Wamos Air uniform to commemorate the 20th anniversary of this business that specializes in charter and wet leasing operations, was also filled with pride.
"What we sought to impart was our DNA, keeping in mind that the crew's uniforms must accompany them while they do a wide range of tasks. Our goal was to design a timeless uniform that incorporated easy-to-wear clothing with the firm's own style while also blending clever and understated elegance, according to Juanjo Oliva.
"Uniformity is one of the most significant characteristics of an airline, and it is a crucial aspect of our global brand identity. According to Mara Gaya, director of Marketing, Communication, and Advertising at Wamos Air, "choosing a renowned designer like Oliva shows a clear commitment to modernity, creativity, and the airline's image.
The summer uniform for Air France in 1969, designed by Cristóbal Balenciaga
Iberia, whose most recent uniform was shown last year and was created by Teresa Helbig, who was recently honored with the National Fashion Design Award, has also resorted to this tactic. Since the creation of our first uniform in 1946, we have chosen Spanish designers because of their high caliber and since the Iberia brand has become associated with them.
Iberia's head of marketing and brand, Gemma Juncá, notes that it sets Iberia apart from other airlines. Yes, the Spanish corporation has included the common sneakers for men and women, which are used exclusively on public streets and in airports when passengers are wearing pants. You may select the level of height when wearing heels.
Elections are also a theme of the new Level uniforms, which were just unveiled and created by their own staff. According to Ricard Falomir, Level's CEO Digital & Operations, "it was always important to involve our crews when we decided to start the uniform change for the airline."