Turkish Presidential Candidate Kemal Kilicdaroglu cautioned the government and reminded the London-based corporation Cambridge Analytica to meddle in voter behaviour. Previous HDP Co-Chair Selahattin Demirtaş issued a similar warning to voters.
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| Cambridge Analytica: What is it, and how does it play a role in election? |
In a message on his Twitter account, Nation Alliance Presidential candidate and CHP Chairman Kemal Klçdarolu recalled the London-based business Cambridge Analytica to meddle in voter behaviour and cautioned the government.
"The dark web world you are attempting to negotiate will put you in the hands of foreign intelligence," Klçdarolu stated, addressing Presidential Communications Director Fahrettin Altun and his colleagues. It is beyond your abilities to play Cambridge Analytica."
In response to Klçdarolu, Altun stated, "It is unacceptable for any politician who has absorbed democracy to engage in the politics of gossip and slander, and for the state to target public officials by mentioning their names."
Cambridge Analytica, which seemed to tamper with the electoral process in the United States following Klçdarolu's comments, resurfaced on the agenda.
Cambridge Analytica Scandal
The Cambridge Analytica crisis happened when it was revealed that the company's data from 50 million Facebook users was inappropriately exploited during the 2016 presidential election in the United States. The business eventually found that the number of users affected by a data breach on Facebook surpassed 90 million. Mark Zuckerberg, CEO of Facebook, appeared before the US Congress about the data breach issue and apologised.
Following the revelation of the scandal, the company has been accused of previously interfering in elections and dirty deals in a number of countries, as well as data breaches. Following the scandal, the company was fined $5 billion and shut down.
What does Cambridge Analytica do with the information it collects?
You leave a digital crumb trail when you use the internet or social media. Every post you like, every tweet you retweet, and every thread you join is ready to be gathered and entered.
Cambridge Analytica also gathered voter information from public and private sources such as demographics, consumer behaviour, internet activity, and other public and private sources.
The firm employed a five-factor model of personality characteristics (openness to experience, conscientiousness, extroversion, agreeableness, and neuroticism). This social psychology was merged with data analytics by Cambridge Analytica.
They were gathering data from Facebook and Twitter and would acquire a slew of additional third-party data like television choices, airline travel, shopping habits, church attendance, what books you bought, and which periodicals you subscribed to.
They were utilising all of this information for "personalised advertising."
Apart from the 2018 presidential election in the United States, the corporation participated in "44 elections at the congressional, senate, and state level" in the United States in 2014. During the 2016 US presidential race, the business also sought to recover Hillary Clinton's lost emails.
The corporation also approached Wikileaks about this, but Julian Assange did not respond positively.
Cambridge Analytica activities around the world
Cambridge Analytica was engaged in Donald Trump's election as President of the United States and the United Kingdom's withdrawal from the European Union (Brexit), as well as in Romania, Mexico, Italy, South Africa, Albania, Malaysia, Nigeria, India, Brazil, Latvia, Kenya, and Colombia. He'd worked on political and commercial initiatives in a variety of nations, including Indonesia, Australia, and China.