They were acquainted with one another, they recognized one another, they learned about hooked atoms, and they found out that they had a love for the vine... Their encounter resulted in the creation of a wine known as rosé, which is the perfect beverage with which to celebrate their relationship.
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| [Wine Business] |
When two winemakers get together, a cuvée is formed. These two winemakers have placed their bets, each in their own unique manner, on the myriad of complex flavors that can be found in rosé.
The “Hampton Water”, by Gérard Bertrand, Jon Bon Jovi and Jesse Bongiovi
Production: 1 million bottles
Price: 16 euros/ bottle
This posh coastal community on the eastern coast of the United States is known for its rosé, which is referred to as "water from the Hamptons" here. Which provides some insight on the amount that is consumed... The legendary rock musician Jon Bon Jovi, who has sold over 130 million albums, and his son Jesse Bongiovi picked the name Hampton Water for the wine that is produced and marketed by the wine producer and trader Gérard Bertrand in the region of Languedoc. The father and son say, "We tried rosés from all over the globe before we realized that this area produced some of the greatest hidden wine secrets on the planet!" in this sentence. This fruity rosé with a pale color was developed by the winemaker, who was "seduced by their family business project for a lifestyle wine." It is a blend of grenache, cinsault, and mourvèdre that was aged partially in barrels, and it is described as being "harmonious and distinguished like a chiseled song."
Like those that we have been listening to for the last twenty years at the annual jazz festival held at one of its most iconic properties, Chateau l'Hospitalet? Jon Bon Jovi encapsulates this sentiment by saying, "We share the same love of family, cuisine, friends, excellent wine, and good music." Launched in the United States in 2018, Hampton Water has seen continuous success in fifty other countries and is now being distributed across France (at Carrefour and Monoprix) and Europe (in twenty-four Hard Rock Cafés) with its 2021 vintage, which is the fifth vintage overall. A minimum of one million bottles will be required. And because "80 percent of American consumers purchase mostly with their eyes," according to Jesse Bongiovi, the label says it all: a naiad dives headfirst into some cool waves with the setting sun as a background.
The Amistà, by Valérie Rousselle and Ariane de Rothschild
Production: 5,000 bottles
Price: 19 euros/ bottle
On the shady terrace of the ancient Templar Commandery, where you can get a bird's-eye view of the whole vineyard, a table has been tastefully set up for you to enjoy a meal. This sun-kissed Provençal beauty is honored in a revitalizing way by the song "Amista." And the result of a relationship that sprang out of the blue between Valerie Rousselle and Ariane de Rothschild. Despite having many similar qualities in common, like daring, persistence, ingenuity, elegance, and a quest for quality, the two businesswomen were not familiar with one another. When she started working as a winegrower on a plot for this classified growth, one of the growers was a Tropezian who understood all there was to know about hospitality but nothing about the grape. The other, a world traveler and fluent speaker of many languages, began his career in banking before moving on to manage all of the operations of the Edmond de Rothschild group, including banking, hotels, and private equity.
Ariane de Rothschild adds, "I had wanted to produce a rosé for a long time," and she did just that. An absence in the company's product offering of wines and other goods originating in Bordeaux, Spain, South Africa, Argentina, and New Zealand. The coincidence of a meeting, the power of affinities, and here we have Amistà, born at Chateau Roubine, which is composed of 72 hectares of grapes grown in a single block using biodynamic methods. The Bordeaux and Provencal oenologists at Ariane and Valérie picked the plots and combined five grape types for complexity and balance. These varietals included Grenache Noir, Cinsault, Syrah, Mourvèdre, and Tibouren. Each of these varieties was vinified individually and matured on fine lees. This first vintage only produced five thousand bottles, which is a drop in the bucket, but pleasure is the only thing that is worth twice as much when it is shared.
The Kylie Minogue, by Aurélie Bertin and Kylie Minogue
Production: 20,000 bottles
Price: 28 euros/ bottle
The first is a winemaker who keeps a low profile but produces very well-known wines; the second is a global pop star who has sold more than 80 million records and whose relatively new wine brand has already moved more than 4 million bottles in a little under two years. Both of these people are successful in their respective fields. Side A of Kylie Minogue Wines has an Italian rosé prosecco, a Spanish organic cava brut, a New Zealand chardonnay, and an Australian pinot noir. Side B features a New Zealand sauvignon blanc. Side B includes a Saint-Chinian Merlot, a Côtes-de-Gascogne Sauvignon Blanc, a Vin de France rosé, and, therefore, this Côtes-de-Provence certified cru rosé. It comes from the 110 hectares of vines at Chateau Sainte-Roseline, which is concluding its transition to organic farming this year.
"Kylie Minogue understands what she wants," observes Aurélie Bertin, the owner of the business, despite the fact that the Australian still claims to being foolish. In this particular instance, she requested that we find a wine that was round, highly fragrant and fruity, fresh and glamorous, and had the hue of rose petals. The first several of our assembly were just too complicated. She is very precise, and she manages even the tiniest details, such as the form of the bottles, the labels, and the color of the wine. She does this from the beginning of the blending process all the way through the tasting. According to the celebrity, who also serves as the "creative director" of her own business, it is "like a pink glow that emanates around you." When she arrived at the property in October of 2016, the so-called "hit girl" caused quite a commotion. She is fully aware of the debt that she owes the vintners, and yet she still wants to shake their hands in the vineyard. Kylie Minogue and Aurélie Bertin have committed to working together for the next five years. The princess of pop has set her sights on being "a trustworthy provider of quality and value in wines," and she already has aspirations of expanding her collection to include champagne.
La Mascaronne, by Michel Reybier and Tony Parker
Production: 200,000 bottles
Price: 19.50 euros/ bottle
In addition to having a connection to Lyon due to the fact that Michel Reybier was born there and established his first businesses there, Tony Parker, also known as TP by his followers, is the owner of the ASVEL Lyon-Villeurbanne basketball team and established the first Tony Parker Academy there. He is often referred to as the president of Olympique Lyonnais; what factors might lead the seasoned businessperson into closer proximity with the French-American basketball champion? Competence in business as well as the ability to bounce back quickly. Obvious for Reybier, who has successfully transitioned from the agri-food industry to luxury hotels (the La Réserve group), to health, well-being, and cosmeceuticals (Nescens), and ultimately to the wine industry (Cos d'Estournel, La Mascaronne, Hétzsolo, Jeeper...) in recent years.
In addition, patent for Parker, who dribbled his way from NBA courts to his Infinity Nine holdings (fashion with Wap Two, sport and training with the TP Academy Lyon and another which will open in Saint-Ouen after the Paris Olympics, ski lifts on the estate Villard-de-Lans ski area, shares in the Smart Good Things group, etc.). As of right now, he is a stakeholder in both the Jeeper champagne and the Provencal property La Mascaronne (about sixty hectares in production, including 52 organic, to which are added the 40 of the Lauzade estate, recently acquired). "The wines are exclusively from the house vineyards, no fruit or juice purchased from the trade," stresses Michel Reybier, who is aiming high in this very competitive market for rosé wine. "The market for rosé wine is extremely tough." The global recognition of the former star of the San Antonio Spurs will be an advantage for foreign sales and a barrier on the American market due to the fact that he was a household name in the United States. "TP," an avid sports fan and wine enthusiast, says he has "always wanted to invest in a sector with the ambition to be behind the scenes." Playmaker and business leader, Jean-Claude Killy was referred to as such by Reybier, who was of the opinion that "even in France, a top athlete may become a great entrepreneur, like Jean-Claude Killy."
Source: LesEchos