Google now thinks in terms of concepts and learns from its mistakes.
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| [Google’s AI MUM /EUROPEANS24] |
Mum, which stands for mom in English or Multitask Unified Model in technical jargon, is the most recent technology. Mum is the most current application of artificial intelligence methods to the world of search engines, one of many breakthroughs that, without consumers realizing, have transformed the way we go about searching for information on the Internet. Mum was announced by Google at the end of last spring. At first, search engines such as Google were similar to the files in a library. They now resemble the librarian himself, who attempts to understand your needs and answers to your requests directly and immediately.
Filippo Jatta, 38, works in the field of "SEO" or "search engine optimization," and advises on how to construct your business on the Internet so that it has maximum exposure and appears first in online searches. Barese, a Bocconi graduate, opted to go independent and now works from the beaches of Phuket, Thailand, for the majority of the year.
Once upon a time, the so-called keywords were the key to success for websites. By evaluating links to other Internet addresses, the search engine was able to determine whether the site was popular on the network. Each link accounted for one vote. The winner of the popularity contest came out on top in internet searches. Those that did my job utilized a number of techniques to get into the ranks, including simple keyword repetition and the construction of a series of connections to low-level sites. But then Google and his associates became smarter, fine-tuning their algorithms, and gradually everything changed.
The development of the so-called "Knowledge Graph" was a crucial milestone. "Google switched from thinking in terms of keywords to thinking in terms of things," Jatta says. "If I search for the name Leonardo Da Vinci, he recognizes that it is more than a word; it is an entity that is linked to other entities, such as La Gioconda, the Vitruvian Man, and so on, and arranges all of this information in a mental map." He has also learnt to present this knowledge in information boxes known as Knowledge Panels or Knowledge Cards, which provide the user with a quick first sight of what piques his interest.
The search engine's powers, however, do not end there. Google is able to assess the quality of websites by analyzing the behavior of online users. If I'm sent to a page but then go back and do a new search, it's safe to presume I didn't find what I was looking for. On the other, if I linger for an extended period of time, it indicates that the aim has been met.
The employment of increasingly sophisticated algorithms created throughout time, such as Hummingbird (hummingbird), Rankbrain, and Bert, allows for improvements and modifications. It was simpler to comprehend complicated and wordy demands with the former. The second (in 2015) represents the first major foray into the field of artificial intelligence: in response to a previously unseen request, Google searches for synonyms and then moves on to theme associations that allow it to provide the best answer. Bert, on the other hand, helps us comprehend the subtleties of a topic by placing each phrase in its proper context. "If I ask how to get from Milan to Monza," Jatta says, "Bert explains the context meaning of the two prepositions from and to, so that I don't have to travel backwards, starting from Monza and going to Milan."
Another crucial aspect is to eliminate any linguistic barriers: "If the best information is on a Slovak site, Google can discover it and translate it for me quickly."